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Santo Spirits is a bold, award-winning tequila brand rooted in authenticity and crafted for those who appreciate real agave flavor. I designed a driver test ad campaign focused on uncovering the key behaviors behind audience conversions, combining strong visual storytelling with performance-driven strategy.
Service
Client
Ad Design
Santo Spirit
Year
2024
To better understand what resonated most with Santo’s audience, we designed a test campaign around three core drivers.
The celebrity appeal behind founders Sammy Hagar and Guy Fieri, the tequila’s pure, additive-free process, and the universal idea of tequila as something that brings people together. By isolating these narratives across targeted creative, we gained valuable insight into what truly motivates Santo’s audience to engage, sip, and share.
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