During a pivotal transition from Stage Fund to Edited Capital, I led the creation of a bold new identity that reflected the firm's evolved vision and unique investment philosophy. With the slogan "Rewrite your story" as our foundation, we built a visual and verbal identity that challenged industry clichés and celebrated the overlooked. Edited focuses on high-quality B2B software companies outside the traditional venture spotlight — and we designed a brand to match: strong, feminine, and incredibly strategic.
Service
Brand Design, Social Media, Premium Content Design
Client
Edited Capital
Year
2024
A bold, female-led firm reshaping the future of venture capital.
Edited Capital came to us ready to break from convention, looking for a brand that matched their strength, ambition, and clarity — without losing a sense of sophistication. Through three rounds of logo, type, and color exploration, we landed on a high-end identity that balances trust and distinction: modern, human, and built to stand out.
A social presence built to connect with the venture world, backed by strategy.
Beyond rolling out Edited Capital’s brand across premium assets and materials, I led the strategy and creative direction of their LinkedIn and overall social presence. From post creation to channel management to analytics reporting, I crafted an approach that speaks directly to investors, founders, and B2B leaders — driving consistent community engagement and building credibility in a competitive space.
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